Case Studies in Corporate Strategies; Prof. Dileep Saptarishi and Prof. Jairaj Kochavara; Pearson 2015; pp 155
– Shana Susan Ninan
What better way to teach corporate strategy than using case studies, timely and relevant. The above book delineates 10 Indian companies that began as small ventures and have grown into large corporations. The authors have brought out the best of the companies’ strategies on market segmentation, acquisitions, CSR, taxation, HR, Finance, etc. Each case study is holistic and thought-provoking, prodding us to think further on how to take an enterprise from ground level up.
One that I think I may personally use in my PR and Corporate Communications class is the example of Emami’s fairness cream for men. The very idea of men needing a fairness cream, the execution of the ad, and all the way up to the selling of the products. Other examples are from IT, Cut flower business, packaging Steel, R&D, FMCG, Food & Beverages, and others.
As much as this book is meant for teaching faculty, it is quite applicable for freshers in various industry. Some of the case studies are pertinent in the international arena, too.