Business and Services

Review of International Business; Sumati Varma; and Services Marketing – Text and Cases; Harsh V. Verma; Pearson 2012

– Shana Susan Ninan

As a text for students and professionals, Ms Varma’s International Business is copiously supplied with broad details and cases that relevant on a global level.

An exhaustive chapter on Cultural Environment caught tugged my intellectual strings – I found it very informative and useful. With a universal applicability, culture is something that pervades all types of businesses, across the globe. The detailed and well-researched examples will help one to identify emerging issues and solutions in the business world.

Teaching or learning Services accounts for a sizeable amount of field study and case references. And that’s what Harsh Verma’s Services Marketing does – give lots of cases and review questions.

Apt for students as well executive level professionals, the book gives ample practical exercises to complement the theoretical knowledge provided.

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Rating: 8.5/10 (6 votes cast)
Business and Services, 8.5 out of 10 based on 6 ratings

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This entry was posted on Tuesday, January 6th, 2015 at 12:32 pm and is filed under Business and Finance, Services. You can follow any responses to this entry through the RSS 2.0 feed.


  1. February 11th, 2015 | Glenis Carlton says:

    Is it possible to have a mailing address where I could send my book ‘ Music of the. Spheres an unfinished journey” and blurb by post airmai?
    I am not very computer literate!
    It has had good reviews on Amazon.
    Thank you for your cooperation,
    Best wishes Glenis Carlton

  2. October 18th, 2015 | admin says:

    Yes. Please mail the blurb of the book to indianbookreviews@gmail.com.


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