03
Jan

Coffee, People & The Third Place

Review of It’s Not about the Coffee: Lessons on Putting People First from a Life at Starbucks; Howard Behar and Janet Goldstein; Portfolio 2007; pp 208

– Susan Thomas

True to the title, It’s Not About the Coffee explores the underlying motivations and sustainable ways to building a long-lasting brand. Howard Behar applies his experience at Starbucks to highlight numerous ways to kicking a brand into gear and moving goals into action and accomplishment. He asserts that knowledge sharing, independent thinking, genuine caring and accountability are powerful ways to grow the human connection in an organisation, leading to greater productivity and brand loyalty.

He incorporates thought-provoking quotes from Eleanor Roosevelt, Rabbi Hillel and Buddha to communicate the importance of listening and trust. He also uses a variety of examples from Starbucks’s successes and failures to demonstrate responsibility, team-work, creativity and persistence. Behar’s ideas are clear, straight-forward and essentially centres on fundamental values and core human senses: feeling, thinking and doing with a strong sense of determination and purpose.

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Rating: 8.1/10 (7 votes cast)
Coffee, People & The Third Place, 8.1 out of 10 based on 7 ratings

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This entry was posted on Thursday, January 3rd, 2013 at 8:37 pm and is filed under Business and Finance, Non-Fiction, Reviews. You can follow any responses to this entry through the RSS 2.0 feed.

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