Anurag Anand’s ‘The Quest For Nothing’ launched

Anurag Anand’s latest fiction offering, The Quest for Nothing was recently launched in Mumbai by an eminent panel, including personalities such as Pritish Nandy, Gul Panag and Mini Mathur. The event was hosted by Landmark and was well attended by the reading enthusiasts of the city.

The Quest for Nothing is Anurag’s fourth book, following on the heels of his two titles in the self-help genre and a work of fiction. The story is a fast-paced emotional thriller set in a corporate backdrop that traces the inherent conflict between the protagonist’s career ambitions and personal desires. The gripping climax deftly uses contemporary mediums like social networking, which makes it highly relatable. “It has drama… it has relationships… it is full paisa vasool,” said Mini Mathur, summing up her reactions to the story.

As a first in the Indian fiction space, the book was launched with a special consumer offer: customers get a voucher from www.bookmyshow.com equivalent to the value of the book’s cost. This offer is available at leading retail chains such as Crossword, Landmark and Reliance Timeout, on limited copies. Anurag believes that the special offer will make his work stand out amid the existing clutter in the Indian fiction space and provide his readers with an added incentive to buy the book.

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Rating: 8.1/10 (8 votes cast)
Anurag Anand's 'The Quest For Nothing' launched, 8.1 out of 10 based on 8 ratings

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This entry was posted on Thursday, December 9th, 2010 at 6:48 pm and is filed under Events, Fiction. You can follow any responses to this entry through the RSS 2.0 feed.


  1. December 9th, 2010 | Neeru Sharma says:

    A fabulous read.. value for money @ 100 Rs.. gripping story line..

  2. December 13th, 2010 | Abhay Mudgal says:

    A good read, racy and engaging enough for you to want to know what happened next. Story is about a young couple who you would bump into any day at office (or even the mirror!) and entirely relate to. The author has shown good restraint in not letting the story go haywire or introduce unnecessary sub plots and characters. Worth the time you spend reading.

  3. December 13th, 2010 | mohaps says:

    Excellent book; very good storyline… The current theme which people can relate to, juxtaposed with an engrossing climax is the USP of this book… recommended for reading.

  4. December 13th, 2010 | Rajib Sen says:

    Very real characters from everyday life… Good work.

  5. January 7th, 2011 | Tamanna says:

    I was looking for something light to read while travelling and picked up the book at the airport and ended up getting so engrossed that i could not bear to let go even when my flight landed…

    A brilliantly written book – a must read for all ambitious professionals, newly weds and those planning to get married eventually…

    Kudos Anurag!!

  6. May 4th, 2011 | Isha Jindal says:

    I opted for the book just for the leisure time,but, I could not resist myself from writing a comment. the story go easy in one or two sittings only. one could not resist from finishing the story as soon as the novel is taken in hand. Anurag, easily, makes his readers have a flight along him from the real world to the imaginary world;but determined to come back- wiser and mature- to lead in this world happily……
    A book worth your money can buy!!!!

  7. May 16th, 2011 | rohit says:

    Must be an enjoyable read The Quest for Nothing by Anurag Anand. loved the way you wrote it. I find your review very genuine and orignal, this book is going in by “to read” list.

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